Dentsu: Beautiful Paint Sound Sculptures
December 19, 2010 § 3 Comments
Creative agency Dentsu put together a creative and beautiful ad for Canon Pixma called Bringing Colour To Life. Essentially, they shot a series of paint sculptures, created by sound vibrations. Paint drops were placed on top of a membrane, which wrapped around a speaker. When music plays from the speakers, the vibrations cause the paint to jump into the air, creating these amazing shape or ‘sculptures’ for a split second. High speed camera were used to capture these shots.
I love the concept of color being a living thing that has movement and shape, instead of just a characteristic of a thing. I also loved the idea of colors and sound mix together. Scriabin, a Romantic period composer had synesthesia, a condition wherein one experiences sensation in one sense in response to stimulus in another. He sees sounds in colors, which link-up to the Circle of 5ths. Can you imagine being able to simultaneously hear and see music? It blows my mind and I wish I had synesthesia just so I can visualize sounds and colors naturally.
The ad itself is beautiful, not too sure of the product itself but loved the concept.