Postcard #9 Wellington Lights from Mt Victoria, or The Architecture of Happiness

March 30, 2015 § Leave a comment

This post first appeared on “The Postcard Chronicles



The Architecture of Happiness is a dazzling and generously illustrated journey through the philosophy and psychology of architecture and the indelible connection between our identities and our locations”

For the past several weeks, I’ve been slowly digesting Alain de Botton’s beautiful prose in The Architecture of Happiness. The book was made popular after making an appearance in 500 days of Summer, when Joseph Gordon-Levitt’s character decides to rededicate his passion in architecture. I picked up the book by chance, after reading another de Botton book, On Love, which was filled with thought-provoking quotes on love. This book is a combination of philosophical tibits, aesthetics theory and art history concepts, all deeply intertwined. Though I’m only half-way through, it has spurred some sporadic thoughts that I thought I’d share.

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Clever Elevator Ad for Kagatani Knife

March 4, 2011 § 2 Comments

Being uprooted and relocated is never an easy process. In the past month or so, I’ve seen myself being uproot and relocated in a small island across the world. The whole thing can be described as interesting, exhausting, exciting, nerve-wrecking (or wracking), and constant stimulation. I’ve sat down a few times to try and blog what has been going on in my life, but mostly I just become overwhelmed by contradicting emotions.

However, I have made mental bookmarks of all the awesome finds and observations during my move. I’ll be slowly posting them up in the next few weeks!

This clever elevator ad was created by GREY Tokyo, an ad agency in Tokyo, Japan for Kagatani Knife:

(Images via Ads of the World)

I love how visually stimulating the whole concept is. You’re eyes are immediately drawn to this bright red lobster, probably wondering in hell its on the elevator doors. When the doors open and the knife is slowly revealed, everything makes sense. It’s simple and delivers a clear message.

I’m not sure how effective this elevator ad is in terms of prompting people to take action and buy a Kagatani Knife but I love it when companies do things out of the norm. Sometimes advertisements don’t have to prompt action and translate into sales and figures. Sometimes it’s just nice to appreciate a creatively executed advertisement for what it is.

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